Company

Maomaoyu brand was founded.

Joined Taobao and earned 2 crowns within one year, becoming a leading online towel brand, advocating the "operation-driven" business philosophy.

Achieved 2 crowns on Taobao within one year.

Entered Tmall, ranking among the top 3 online towel brands, and entered cross-border platforms including eBay and Amazon.

Adopted the "product-driven" business philosophy.

Focused on developing bathrobes and gauze towel products, maintaining the No.1 position in the bathrobe category for two consecutive years; launched the e-commerce ERP system.

Launched new brands including "Pea Pod", "Jinpin Hui" and "Xinshan", initiating a multi-brand strategy; developed high-tech fabrics and launched 60-count single-yarn bath towels.

Maintained the No.1 position in the gauze towel category for two consecutive years; entered JD.com and Yihaodian, completing full-channel layout.

Established a data-driven operation framework of "Goal-Event-Result", focusing on three core competencies: brand value, product perfection, and refined management. Launched pure cotton and bamboo fiber towel blankets, filling industry gaps; maintained the No.1 position in the towel blanket category for three consecutive years.

Ranked No.1 in both the hair-drying cap and towel blanket categories; introduced sharing mindset and the "Amoeba" management model, launching the WeChat business strategy.

Implemented employee stock ownership reform, ensuring all employees share in the benefits.

Designated as the official towel brand by the Gymnastics Management Center of the General Administration of Sport of China, thanks to its excellent product quality.

Led the coral fleece fabric innovation and launched active ingredient series products, leading the industry; hair-drying caps and bathrobes achieved record-high sales and profits during Double 11.

Launched the talent strategy and moved into its own office building in Dingfeng Center; sponsored the hit drama All Is Well, demonstrating strong brand marketing capabilities.

Upgraded to the "user-driven" business philosophy, strategically deploying short-video and live-streaming collaborations; diversified revenue streams, transforming from a "Buddha-style" to a "wolf-style" corporate culture to build a more efficient and proactive team spirit.

Launched comprehensive organizational reform, upgraded corporate culture, and deepened the core brand philosophy; expanded live-streaming and short-video business, built an in-house live-streaming center to empower rapid growth in marketing performance.

Established the "Maomaoyu Business School" to focus on talent development and management, fostering a learning organization; launched the comprehensive organizational reform "Galaxy Plan", driving sales and profits to new heights; upgraded the overall brand strategy and signed world champions Guo Dan, Cheng Ran and He Ning as brand ambassadors.

Further upgraded product quality and packaging, including gift boxes for hug towels, and deepened core brand elements; multiple celebrities including actress Liu Sien (Under the Hawthorn Tree, Strange Tales of Tang Dynasty), Liu Qinshan (Legend of Yunxi) and Li Junhao (Boyhood, Youth With You Season 3) praised Maomaoyu hug towels after use; invested in Xing Sheng Company, an "Amoeba" model partner enterprise.

Partner Model.